Fishy Foresight

This packaging reimagines the journey of sardines, uncovering the hidden story of their origin, sourcing, and the subtle beauty of what's left behind—the delicate skeleton. Drawing from the shimmering tones of the fish, the design features a matte black and silver palette, evoking their natural elegance.

In contrast to the typical flat, colorful packaging, this design invites touch and interaction, with a bold three-dimensional form. Instead of resting on shelves, it hangs suspended by a chain-like structure, reminiscent of the nets that bring these sardines from sea to table—offering a fresh, dynamic presence in supermarkets.

a dance between simplicity & allure

a dance between simplicity & allure

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